NID Magazine: 2 by 2
Ultima Book of Colours is Asian Paints’ ultimate colour guide for luxury homes. The exterior shade guide features a unique range of luxurious earthy palettes and textures that cover a wide variety of homes in the country. The book is intended to be utilised by dealers across the pan-india network of Asian Paints.
Under the creative direction of Wari Watai studio, I designed and illustrated the 2024 edition of the Ultima Book of Colours. The brief was to create a design language which would resonate with the ultra-luxurious curation of exterior emulsions, and to visually stand apart from the previous years’ editions.
Jun-Sep 2024
Creative direction: Wari Watai
Copywriter: Ela Das
3D Renders: Pixorange
Client: Asian Paints
We are indebted to,
Purandar Dutta for his vision of bringing NID magazine back,
Tanishka Kachru and Praveen Nahar for their unending support, Bonita Vaz-Shimray for guiding Riya and I in the first draft of the magazine, Sharan Adka for his views, Ranjan De and Mandakini Menon for showing us the history of NID editorials, Tarun Deep Girdher and Yogesh Patil for print guidance and most importantly, Rajesh Dahiya who said, “Don’t be design nuns.”
Finally, thanks to the NID community for their voices, enthusiasm and discourse.