Asian Paints: Ultima Book of Colours 2024^︎︎︎

Jun-Sep 2024
Creative direction: Wari Watai
Copywriter: Ela Das
3D Renders: Pixorange
Client: Asian Paints

+ Editorial Design
+ Print Production
+ Illustration
+ Content Structuring

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Ultima Book of Colours is Asian Paints’ ultimate colour guide for luxury homes. The exterior shade guide features a unique range of luxurious earthy palettes and textures that cover a wide variety of homes in the country. The book is intended to be utilized by dealers across the pan-india network of Asian Paints.

Under the creative direction of Wari Watai studio, I designed and illustrated the 2024 edition of the Ultima Book of Colours. The brief was to create a design language which would resonate with the ultra-luxurious curation of exterior emulsions, and to visually stand apart from the previous years’ editions. 

Cover Illustration Iterations ︎︎︎

Cover Treatment ︎︎︎